Rivers of Opportunities


This Learning Partnership by bringing together 10 European organisations aimed at sharing knowledge on practising culture in public places as a way of engaging audiences (also current non-audiences) in new environments, specifically on urban waterfronts/ river banks across Europe. The underlying issue was how to use audience development strategies for this purpose. Today audience development is a necessity, if broader access to culture is to become a reality. The competences of the learners from the involved organisations were enriched in this respect by applying transversal and intercultural methodology from the realms of e.g. sociology, marketing, civil society involvement, public space/urban planning, environment, sustainable development etc. By means of this project good practices were identified, possibilities explored and eventually, new models of non-formal education art projects drafted and disseminated.

Project main activities: 5 leading seminars and 5 extension workshops-case study visits providing recommendations and feedback for the seminars based on the local context. Thus each partner hosted a face-to-face meeting open to local community: either in the form of a bigger gathering - seminar parallel to some waterfront event just happening or a think-tank get-together in smaller workshop groups. Each host identified audience development aspects related to local issues which influenced the content of a given meeting, as well as found local target groups to participate in the meetings to profit from our contribution.

Throughout our project we defined cultural, social and educational opportunities and benefits audience development brings to the waterfronts in European cities.


Rivers of Opportunities project's outcome - Brochure


This project has been funded with support from the European Commission.
This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Project partners

Learning Partnership is bringing together 10 European organisations working in the field of culture from Austria, Croatia, Czech Republic, Finland, Germany, Italy, Poland, Portugal, Sweden, UK. »»

Meeting in Venice, Italy

27-29 September 2013, the Lagunalonga2013, Lagoon of Venice - "Act-ive - sustainable approach to the lagoon heritage" »»

Seminar in Gdansk, Poland

13 - 14 March 2014. The meeting in Gdansk took place at the Old Town Hall, the venue of the Baltic Sea Cultural Centre. It included the two-day seminar "Building new communities on the waterfront" open to the public. »»

Workshop in Cascais, Portugal

23-29 March, 2014 in Cascais (near Lisbon) - "Urban design to increase access" »»

Meeting in Rijeka, Croatia

The meeting of "River of Opportunities", within the Grundtivg Learning Partnership, took place 10-13 April 2014 during "Mine, yours, ours" festival, which focuses this year on the relation between people and their living space, between citizens and their city. Meeting theme - "Interacting with the city". »»

Meeting in Prague, Czech Republic

19-21 June 2014 during the United Islands Festival »»

Seminar in Stockholm, Sweden

14-16 August 2014, Seminar theme: "Audience development in public space, part. 1, to build and measure". Two culture festivals are organised in Stockholm in the same time. »»

Workshop in Munich, Germany

5-7 September 2014, Workshop during Isarinselfest »»

Seminar in London, UK

25-28 September 2014 during the Thames Festival. Seminar theme "Audience development in public space part 2, Mixing cultures" »»

Seminar in Turku, Finland

24-26 April 2015 »»

Seminar in Vienna, Austria

24-28 June 2015 during the Danube Island Festival. Seminar theme: "Audience development in public space part 2, Nurture culture" and project evaluation. »»

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